MAC Cosmetics revolutionizes virtual retail with Coveo Qubit: Use cases driving up to 38% increase in click-throughs.MAC Cosmetics is a brand synonymous with the best, and therefore, we need best-in- breed technology to support us. Qubit is a technology which consistently can deliver against the strategies of the business with individualized and relevant experiences for every onsite visitor.” Sara-Lou Roberts Online Manager UK & Ireland MAC Cosmetics Introduction. MAC Cosmetics is the world’s leading makeup company with unrivalled expertise and quality of products. As a customer since 2018, the UK & Ireland ecommerce team has been using Qubit’s technology to make every onsite interaction more relevant. Using a combination of strategies including segmentation, social pr

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