How Center Parcs Increased the Performance of its Digital Media Spend through Cross-Channel Attribution
How Center Parcs Increased the Performance of its Digital Media Spend through Cross-Channel Attribution
5 PagesHow Center Parcs Increased the Performance of its Digital Media Spend through Cross-Channel Attribution ? ? Challenge Center Parcs and Golley Slater have been working together since September 2006 across all online channels, including email, display, social media and search along with creative and website development. The online activity has gone from strength to strength with the online bookings for Center Parcs now over 70% as opposed to 1
