Case Study
Spanning Doubles Lead Volume Using Content Syndication with Intent
Spanning, a Kaseya company, is the leader in SaaS Cloud-to-Cloud Backup, proven and trusted by more than 10,000 organizations to provide enterprise-class data protection for Office 365, G Suite, and Salesforce, enabling end-users as well as administrators to quickly find and restore data in just a few clicks. Chris Varney is the Demand Generation Programs Manager at Spanning where his primary objective is to generate marketing qualified leads (MQLs) for the sales pipeline, using programs that support lead development at all stages of the marketing funnel. Prior to joining Spanning in 2018, Varney managed demand generation programs targeting small businesses at Main Street Hub as well as B2C campaigns for the official rideshare partner of South by Southwest 2017, Fasten. ABOUT SPANNING