Case Study

How SMG Broke into New Markets with Targeted Content Syndication

How SMG Broke into New Markets with Targeted Content Syndication

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SMG (Service Management Group) partners with more than 500 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster, and outperform the competition. Strategic solutions include omniCXTM, Brand Research, and Employee Engagement. SMG evaluates 250 million surveys annually, across 130 countries. ABOUT SMG Initiative Looking to expand its vital customer and employee insights offerings into new markets, SMG sought to implement an account-based marketing program and generate top-of-funnel leads in targeted accounts. “We at SMG love the superb customer service and quality leads we get from DemandScience. Jeff and team are proactively involv

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