FormAssembly partnered with DemandScience to enhance its growth marketing strategy by combining intent-driven content syndication with ABM display advertising. Under Dave Goldberg’s leadership, the strategy incorporated tools like Klarity for precise targeting and PurePush for BANT-qualified leads, empowering SDRs to engage prospects effectively. This approach refined the buyer journey, augmented sales capabilities, and enabled agile marketing iterations. The collaboration resulted in a seamless integration of content and account targeting, boosting FormAssembly’s ability to engage its audience and achieve growth goals.

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