South Wales Fire & Rescue Services - Demand Management – Preventing Grass Fires
South Wales Fire & Rescue Services - Demand Management – Preventing Grass Fires
4 PagesSouth Wales Fire & Rescue Services Demand Management – Preventing Grass Fires Case Study © 2013 Alexander In brief: ? South Wales Fire & Rescue Services faced a critical challenge from an annual spring spate of mountain and grass fires that placed unsustainable demand on resources and posed considerable risks for fire fighters, members of the public and property. ? In 2009, Alexander was asked, in association with Dr Sue Peattie of Cardiff University, to design a new approach to limiting this predictable demand based on Social Marketing principles and methodology. ? Applying social marketing principles and methodology and working with a range of community and stakeholder groups, an integrated set of interventions based on a “social marketing mix” were designed and piloted in t
