Case study Sorare automates its partnership management and scores four times revenue growthSituation Need for a single platform to scale global acquisition About Sorare Sorare wanted to revolutionize the future of sports collectibles by adding brand partnerships to the squad. The team understood that building brand partnerships with top media outlets, content creators, and influencers in gaming, sports, or crypto would help establish a trusting relationship with its target audience. They needed to rethink the recruitment game plan and choose a platform to kick off partnership success. Sorare reached out to individual YouTube and Twitch influencers and media partners to arouse interest in its game. The Sorare team quickly realized it needed a more robust solution to acquire

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