About TUI TUI is one of the world’s leading tourism groups, with a broad portfolio comprising top tour operators, 1,600 travel agencies and leading online portals, five airlines, 400+ hotels, and 17 cruise liners departing for vacation destinations around the world. TUI covers the entire tourism value chain under one roof. Situation In 2019, following an extensive review period, TUI UK made the decision to update how it managed its partnership program. After 15 years of running a network-managed program, TUI UK’s brands — TUI, First Choice, TUI Ireland, TUI Money, and Crystal Ski — opted to take a new approach to both grow the program and increase operational efficiency by separating technology from service suppliers and selecting vendors that excel in each key area. As a progressi

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