Solutions At The Shelf™ Programs Contribute To Brand Growth Across The Spectrum Of Therapeutic Categories – No “OTC Corollary” Required
Solutions At The Shelf™ Programs Contribute To Brand Growth Across The Spectrum Of Therapeutic Categories – No “OTC Corollary” Required
3 PagesSUMMARY The Rx EDGE Solutions at the Shelf ™ network functions similarly to other media networks, with brands selecting space based on where the largest group of potential patients can be reached. Pharmaceutical brands execute programs in the geographic markets that fit their strategy and use appropriate sections of the store to engage with their prospective patients. The store-section decision is often based on the presence of a “corresponding
