A key benefit of the Rx EDGE Solutions at the Shelf ™ program is that it reaches a relevant audience based on store section placement. One brand, a nasal spray for the treatment of nasal allergies, made use of two store locations: the pharmacy counter, where the brand offered take-ones with prescription savings, and at the high-traffic Cold-Cough-Allergy section, where a shelf sign announced a co-pay offer. In both cases, iconic creative from te

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