Case Study

Rx EDGE Programs Deliver Educational Value For Brands Across Multiple Categories

Rx EDGE Programs Deliver Educational Value For Brands Across Multiple Categories

BACKGROUND/ OBJECTIVES SUMMARY Long gone are the days when patients relied solely on their healthcare providers for information related to conditions and symptoms. Using multiple channels and resources, they now take it upon themselves to learn as much as they can about health issues they may be going through. With access to this knowledge, patients can go into a doctor’s appointment with an understanding of symptoms they are experiencing, and po

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