Sojern - CubanEight Background Sojern is travel’s leading data-driven performance marketing engine. Through its Sojern Traveller Platform and billions of traveller intent signals across online and mobile channels, Sojern puts more heads in beds and travellers in town for its clients worldwide. Brief to CubanEight Brief CubanEight worked with Sojern to raise the awareness of smart retargeting strategies to travel brands and organisations in the UK, specifically within the key audience area of digital marketing. Strategy CubanEight worked with Sojern to position it as a leader in smart retargeting. Sojern was to be presented as the innovative frontrunner for travel brands looking to increase their digital marketing efforts. This was done using PR activity to drive data stories from Sojern an

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