Case Study

Sojern and Coast Hotels wanted to test a dynamic creative campaign against static ads in order to determine its effectiveness

Sojern and Coast Hotels wanted to test a dynamic creative campaign against static ads in order to determine its effectiveness

Pages 1 Pages

m o c . o d a c a d a @ o f n i : l i a m E 1 2 2 0 - 1 0 3 4 0 6 1 + : l e T 4 A 4 E 6 V , a d a n a C , C B , r e v u o c n a V . t S r e d n e P t s e W 0 3 1 1 – 2 1 8 : e c ffi o d a e H o d a c a d A Hotel Case Study Sojern is the travel industry’s leading demand engine, providing data driven-programmatic marketing for thousands of brands. Sojern has partnered with Adacado since 2013 to deliver dynamic creative to their travel brand clients. Together, Adacado and Sojern are delivering highly targeted dynamic creative campaigns for Coast Hotels. Unlike other cookie-cutter hotel brands, Coast Hotels embraces the unique personalities of each of their properties and locations throughout the US and Canada, making for an ideal fit to leverage the power of Adacado’s dynamic creative p

Join for free to read