m o c . o d a c a d a @ o f n i : l i a m E 1 2 2 0 - 1 0 3 4 0 6 1 + : l e T 4 A 4 E 6 V , a d a n a C , C B , r e v u o c n a V . t S r e d n e P t s e W 0 3 1 1 – 2 1 8 : e c ffi o d a e H o d a c a d A Travel Case Study Adacado delivers 279% increase in conversion rate and 116% increase in ROAS for Webjet - Australia’s #1 online travel site. Objectives Results & Learning ® Webjet wanted to improve their display ad performance in two ways: Adacado ran a seven-week campaign comparing performance to Webjet’s control campaign of general offer static banners. Adacado created several custom template designs focused on specific flight destination offers. In addition to the new creative designs, Adacado delivered two key solution components: Client Webjet.com.au is the #1 ranked onli

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