SOCIAL MEDIA ANALYTICS AND AI HELP FIND ACCURATE ENGAGEMENT AND BRAND VALUE OF ARTISTS FOR A GLOBAL MEDIA COMPANY CASE STUDY ANALYTICS WNS Extending Your EnterpriseSOCIAL MEDIA ANALYTICS AND AI HELP FIND ACCURATE ENGAGEMENT AND BRAND VALUE OF ARTISTS FOR A GLOBAL MEDIA COMPANY The Challenge Our client, a global entertainment company, had multiple growth objectives. First, 1 to identify and track the ‘true ’ engagement of their established artists with their vast fan base. Second, to compare and contrast the engagement of these artists with the competitive landscape across defined geographies. Third, to identify amateur and promising talent. An overarching objective was to eliminate any scope for human bias in artist selection or contract renewals. The Approach WNS dep

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