BMD: Option 1 Snowflake Summit: How the team achieved more than triple their registration goal Snowflake’s founders started from scratch and built a data platform that would harness the immense power of the cloud. But their vision didn’t stop there. They engineered Snowflake to power the Data Cloud, where thousands of organizations have seamless access to explore, share, and unlock the true value of their data. 1 Snowflake’s marketing team was preparing for its annual, virtual Summit for data professionals on June 13-16th, 2021. The target number of registrations that the ABM team was looking to drive (out of the global target of 60k) was 2,000 RSVPs— this was significantly higher than benchmarks this team set in the past. An additional business metric they were (and always

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