Pivoting to an all-digital virtual event The Corporate Event Marketing Association promotes strategic event marketing and communications for senior-level event marketers and industry professionals. Among the highlights of its educational, professional development and networking opportunities is the annual CEMA Summit. Held every summer for the past 30 years, this year’s Summit was slated for July 27-28 in Nashville, TN. Then the COVID-19 pandemic hit. In mid- May, CEMA leadership decided to pivot to an all-digital virtual conference. “We had to make the tough decision of canceling or moving our live event to a virtual event,” said Kimberley Gishler, president and chief executive ocer of CEMA. “And that is when I called my dear friends at Hubb and asked if they would be willing to

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