+ BambooHR provides the time and insights to focus on your most important asset: your people. Their software organizes all the information gathered throughout the employee lifecycle about hiring, onboarding, preparing compensation, building culture, and more. They aim to set people free to do great work—not just HR pros, but all teams within small-to-medium-sized businesses. Solution The team implemented a strategic, 4-tiered approach. They used Single Image Ads to promote thought leadership content such as ‘How to Onboard Like a Pro’ and ‘The Ultimate DIY HR Guide’ to their target audience. Then used Message Ads to directly invite those prospects to sign up for a demo. Lead Gen Forms provided prospects with a seamless sign-up process without having to leave the page. And lastly,

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