Case Study

SMS Campaign

SMS Campaign

Objectives • Drive tune in listening in key dayparts. • Increase newsletter database to drive daily unique visitors to website. • Create tangible excitement on the air around a once-in-a-lifetime opportunity for a listener. Campaign AZSports SUPER BIG DEAL: Listeners were invited to text “super” to the station’s shortcode for a chance to win tickets to the Super Bowl & the NFL Pro Bowl game. They received a confirmation text that led the

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