case study SmartBrief INTRODUCTION A champion of webinars SmartBrief is a digital media company that produces more than 150 daily email newsletters that reach more than five million subscribers in over 15 industries. The company offers two types of webinars as part of its content marketing product offerings. 1. Self-serve: Clients are responsible for the entire webinar preparation and delivery, and pay to promote the event through SmartBrie

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