White Paper

THE CULTURAL TIPPING POINT: HOW BRANDS CAN EVOLVE AUTHENTICALLY

THE CULTURAL TIPPING POINT: HOW BRANDS CAN EVOLVE AUTHENTICALLY

Pages 5 Pages

The white paper discusses how the traditional strategy of corporate neutrality in political or social issues is no longer effective. A significant percentage of consumers, especially younger generations, expect brands to clearly define their values and participate in conversations around social movements like #MeToo and race issues.

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