Microsoft creates world-class, ROI-driven webinar program
Microsoft creates world-class, ROI-driven webinar program
1 Pagescase study Microsoft creates world-class, ROI-driven webinar program SITUATION How to accelerate revenue growth of Microsoft Azure Microsoft wanted to foster the growth of their cloud platform, Microsoft Azure. Their previous global lead generation program had consisted of loosely coupled funnels, all backed by different CRM systems, and they only tracked top-of-funnel activity in each channel. The established marketing channels weren’t pr
