SmartBrief Employs Smart Landing Pages with App- like Features BACKGROUND BACKGROUND SmartBrief ion interactive Case StudySmartBrief’s philosophy is to provide thought leaders with business news and information they need, hand-picked and summarized by expert editors. The goal is to get subscribers up to speed quickly so they can move on with their day and make more informed decisions. The publisher sifts through thousands of sources throughout the day, selecting the most relevant and important information and distills it into a must-read brieng tailored to specic professions. With huge arsenals of valuable information and a large universe of readers who all need tailored information, SmartBrief had a key goal to acquire more subscribers. Their approach was to leverage interactive and eng

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