smart: Reinventing direct-to-consumer sales for automotive and preparing for the mobility era with a digital twin
smart: Reinventing direct-to-consumer sales for automotive and preparing for the mobility era with a digital twin
3 PagesThis case study details how smart Europe GmbH partnered with SAP to fundamentally reimagine its IT landscape and sales strategy. smart, known for its city cars, faced challenges with siloed data across product, transaction, and real-time insights, hindering its ability to support a direct-to-consumer (D2C) model and new digital sales processes. To address this, SAP provided a revamped IT environment built on solutions including SAP S/4HANA Cloud, SAP Vehicle Management System, SAP Customer Data Cloud, SAP Commerce Cloud, and crucially, SAP Digital Vehicle Hub. This collaboration enabled smart to establish an omnichannel customer journey, consolidate vital vehicle data for innovative offerings, and facilitate a seamless six-step online sales process, preparing the company for the future of
