Searching for Customer Love in the Era of Direct-to-Consumer: Electronics and Computers
Searching for Customer Love in the Era of Direct-to-Consumer: Electronics and Computers
20 PagesThe year 2020 started with bullish predictions for the electronics and computer industry: The Consumer Technology Association projected nearly 4% year-over-year growth in the U.S. consumer tech market due to the popularity of technologies such as streaming services and AI-enabled devices. Then the coronavirus pandemic threw everything into question, from supply chains to consumer spending.
