Sky Zone - Toronto Sky Zone Franchisee Soars with Segmented Growth Strategy “One problem that almost all entrepreneurs have is that they think they’re supposed to be able to do it all by themselves. Chief Outsiders walked me through it in a way that helped me learn and gave me confidence.” Caroline Irving, CEO and Franchise Partner, Sky Zone Caroline Irving, Sky Zone’s first franchisee in Toronto, Canada, operates four successful trampoline park locations. However, increasing competition and a market share battle have dampened revenue growth. To reverse the trend, Caroline brought in Chief Outsiders CMO, Deborah Fell for a six-month engagement. Deborah worked closely with Caroline to research, develop and execute detailed marketing strategies for each of the 4 Sky Zone Parks. Caroline’s c

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