Chapter 1 Lead Generation Activation Chapter 2 Product Discovery Chapter 3 Shopping Cart Recovery Chapter 4 Promotions That Convert To Retention Chapter 5 Repeat Visits (Online and Offline) TABLE of CONTENTS 8 13 21 25 28 Back to School 2Foreword Back-to-school season is upon us and brands need to be ready for one of the historically busiest shopping periods of the calendar to kick into action. That's why we've put together seven proven solutions for driving greater results at every step of the journey—online and offline, from lead gen and product discovery to conversions and shopping cart recovery, along with key engagement benchmarks for the season. Back to School 3More than likely, somewhere in the world, it's almost that time of year again. Time for the smell of freshly sharpene

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