Case Study
Simplifying Workflows Across Media Types, Products and Publications
CUSTOMER STORY WO DIGITAL HUB APPROACH Introduce a comprehensive platform that could accommodate multiple products in multiple media formats and unite the sales and sales operations teams to manage digital ad sales, traffic, bill and recognize revenue in a collaborative fashion. RESULTS Ability to scale to pursue new businesses, media types and markets Simple integrations with all other key databases and tools High quality, high touch support for refining processes GOALS Centralize sales team’s efforts across publications and media types Tie in to existing CRM, ad serving and account systems Provide flexible platform for future growth Simplifying Workflows Across Media Types, Products and Publications THE COMPANY ALM, an information and intelligence company, pro