Turn Research into Revenue with WO Media Sales
Turn Research into Revenue with WO Media Sales
2 PagesCUSTOMER STORY WO MEDIA SALES WO MEDIA SALES APPROACH Collaborate with executives, station managers, and research directors to build and deliver custom WO Media Sales trainings for every station in the group RESULTS Increased sales opportunities Improved user comfort and confidence Established and circulated best practices for ad proposals GOALS Streamline the ad proposal process Leverage data to drive more revenue Pinpoint and correct inefficiencies in current processes Turn Research into Revenue with WO Media Sales SUMMARY The sales team at a large station group struggled to correctly use their ad proposal software. As a result, efficiency suffered and money was often left on the table. As stations experienced gradual turnover, media sales practices were passed on to new
