Established broadcast radio group embraces WideOrbit’s streaming and podcasting solutions to monetize their digital audio content
Established broadcast radio group embraces WideOrbit’s streaming and podcasting solutions to monetize their digital audio content
2 PagesCUSTOMER STORY WO STREAMING & WO ON DEMAND ABOUT THE CLIENT Federated Media owns and operates 12 radio stations in the Fort Wayne and South Bend (Indiana) markets, as well as a standalone digital marketing agency, Federated Digital Solutions. Owned by the same family since 1952, Federated Media has a long history of innovation, including being the first radio group to have a station with its own Amazon Alexa skill. Federated Media launched its podcast initiative in 2016 and now features more than 40 podcasts on its network. Established broadcast radio group embraces WideOrbit’s streaming and podcasting solutions to monetize their digital audio content THE CHALLENGE In the summer of 2016, Federated Media launched a podcasting network to augment their growing linear and live stre
