CUSTOMER STORY PROGRAMMATIC PLATFORM APPROACH Use WO Programmatic TV to buy spots on local broadcast stations. Adjust campaign spending on-the-fly based on response metrics. RESULTS 6% net sales lift in TV markets where spots ran Beat CPA goals by 10% Quickly reached new audiences by optimizing campaigns GOALS Target a new audience to generate subscriptions Meet or exceed CPA goals Associate Hubble’s brand with trusted premium content Hubble Boosts Subscriber Growth with Local TV and WO Programmatic ABOUT THE COMPANY Hubble offers disposable contact lenses directly to consumers through an ecommerce, subscription-only model. Led by two Forbes’ 30 Under 30 winners and funded by top venture capital firms, its monthly packages cost a frac

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