The "Social Media Advertising" white paper for REALTORS® outlines guidelines for using social media as an advertising tool while adhering to Ohio license law and the NAR Code of Ethics. Key points include the requirement to display the brokerage name prominently in ads and the necessity of obtaining consent for sharing listings from other agents or FSBOs. REALTORS® should avoid defamation, unauthorized photos, and comments suggesting price-fixing or boycotts, as these can lead to ethical or legal repercussions. Compliance with these standards safeguards REALTORS® from potential liability and ethical violations.

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