Marriott Hotels Encourage Customers to 'Travel Brilliantly' with Mobile-First Rewards Campaign
Marriott Hotels Encourage Customers to 'Travel Brilliantly' with Mobile-First Rewards Campaign
4 PagesMarriott Hotels Encourage Customers to 'Travel Brilliantly' with Mobile-First Rewards Campaign Key Solution Areas: Mobile-first email strategy, scalable and responsive email design Results: Marriott App achieving the #1 position in iTunes App Store’s Travel category, and #47 overall ranking in the iTunes App Store | 27,000+ Marriott Mobile app downloads in a single day | Improved email readability and customer engagement on mobile devices Marriott and Mobile With 500 hotels and resorts in almost 60 countries worldwide, Marriott Hotels is among the leading brands in hospitality, transforming the industry with innovative concepts and enabling next generation travelers to ‘travel brilliantly’. In order to keep up with the breakneck speed of smartphone adoption, Marriott International l
