Customer excellence in the industrial manufacturing sector In the past two decades, we have seen huge advances in the area of customer excellence, though the focus has been mainly on sectors where the customer is also the end user. The core goal for enterprises is to increase business performance through customer excellence and to do so strictly from the customer perspective. Interacting with customers and offering services tailored to their needs play a key role. In our digital age, this goes hand-in hand with collecting, aggregating and evaluating customer data as well as leveraging digital communication and sales channels.

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