SIGNET Giving Signet’s Customers a Voice, Once and for All 25% 5% Increase in database growth Increase in sales during specific promotional periodsWHO THEY ARE Signet Pty Ltd began trading in 1968 and is now one of Australia's leading distributors of warehouse consumables, packaging materials and safety supplies. Named to the Top 30 Companies in Queensland, they are also a leading manufacturer of industrial marking products and stretchfilm and plastics. THE CHALLENGE With Signet's continued growth, the support and marketing departments wanted to institute a Voice of the Customer (VOC) program within the organization. However, there was no standardized process in place for collecting customer feedback. Instead, feedback was collected on a one-off basis. Sometimes insights from these convers

Join for free to read