PRICEGRABBER Speeding Up Consumer Market Research 7 increase in data collection due to added online survey automation DAYWHO THEY ARE PriceGrabber.com, the industry leader in online comparison shopping, aides over 23 million unique monthly shoppers with their purchasing decisions by providing free, unbiased information about products, services, merchants and sellers. PriceGrabber.com arms consumers with the ability to compare millions of products and services from more than 11,000 merchants side-by-side for 25 categories, including electronics, computers, clothing, books, TVs. THE CHALLENGE PriceGrabber.com conducts a monthly market research survey on various topics related to consumer behavior, trends, attitudes and opinions. PriceGrabber.com developed an internal survey tool to create an

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