POLARIS Getting the Right Questions in Front of the Right People 200% 75% increase in survey response rates decrease in time needed to create and share reportsWHO THEY ARE With over 50 years of experience, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs) for recreational and utility use. Their ORVs include all-terrain vehicles (ATVs), the Polaris RANGERTM, snowmobiles and Victory motorcycles. They recently introduced a new on-road electric powered neighborhood vehicle. Polaris has developed over six different product lines and annually posts sales over $1.6 billion. THE CHALLENGE Polaris developed an internal survey tool to collect customer feedback and one of the major initiatives the internal tool was used for was the ongoing measurement of customer satisfact

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