CHALLENGE A leader in the manufacture and supply of packaging, safety, industrial marketing and cleaning consumables, Signet has grown from a single warehouse in Brisbane, Australia to a nationwide network. Signet is positioned as a challenger brand, successfully competing with large retailers in the fast paced FMCG market. Working across a wide range of industries including manufacturing, warehousing, construction and education, Signet prides itself on its award-winning customer service with the brand purpose of ‘Helping Australia Compete’. “It’s vital to our business success that our customers’ experience on the website is as fast and simple as possible. Customers now have a wide variety of communication options at their fingertips., Based on Voice-of-Customer feedback, we have

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