0 Shopper Insights Consumer Decision Trees 1 Shopper Insights are Designed to Address the Complete Path to Purchase Pre-Purchase • Segments • Profiles Need Channel Planning • Plan vs. Impulse • Shopping List Shopping • Assortment • Pricing • Promotion • Media Digestion • Information Seeking Consumer Post Purchase Buying • Need States • Occasions • Shopper Missions • Trip Triggers • Shelving • Shopping

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