Page 1 © COPYRIGHT 2009 Dechert-Hampe Co. Case Study Maximizing Category Sales by Optimizing Product Mix Situation An internet based, home delivery service had moved from a start-up mode into a phase of improving and refining its business model. As a part of this effort, the company established a goal to optimize its category, brand and SKU portfolio to best meet the needs of its consumer base. This goal resulted in the need

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