Media Used: Impact Postcard GRAND OPENING Objective: Milo’s Hamburger, a regional QSR chain, turned to shared mail to create awareness of a new location in the marketplace & build loyalty after a post grand opening event. MSPARK APPROACH: • Develop a 3 month Grand Opening marketing plan • Identify key ZIP Codes for distribution • Utilize the Impact Postcard to reach 30,224 HHs around the store monthly • Include strong offers such as: • Free Burger Combo (all day offer) • Free Grits Bowl Combo (breakfast hours only) • BOGO Free Chicken Tender Meal (all day offer) RESULTS FROM 3 MONTH PLAN: SHARED MAIL DELIVERS RESULTS FOR MILOS “We learned through shared mail that if the offer is strong enough, consumers will come. We only expected an average return of 3%. When it jumped to 16%

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