GRAND OPENING CASE STUDY Challenge: A Great Clips franchisee in Missouri recently opened a new location in his territory and needed an effective way to attract and grow new customers, while being able maintain his existing customers in the market. SOLUTION: • Developed a 3 month Grand Opening marketing plan utilizing the Impact Postcard to reach 15,000 HHs around the store monthly. • Store trade area was profiled on industry variables to select zip codes with best customer opportunity • The Impact Card is being mailed during the first two mailings using a $5.99 haircut offer to generate new customers and store awareness. RESULTS: • 567 coupons were redeemed during the first month’s promotion for an overall redemption of 3.8%*. • Of those 567 coupons, 392 coupons were rede

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