Media Used: Impact Message Postcard NATIONAL CASUAL DINING CHAIN INCREASE TRAFFIC Objective: A national casual dining restaurant chain looked to shared mail to increase foot traffic. MSPARK APPROACH: • Analyze customer data to identify key ZIP Codes with historically high redemption, within a 20-minute drive time, casual dining propensities and number of competitors • Utilize Impact Message Postcard • Track redemptions at the household level with variable coupon codes OFFERS: RESULTS: • After one in-home date, 63,120 of the households mailed redeemed coupons (2.13% of the households mailed) • Total Revenue Generated = $2,134,692 • Every $1 spent on shared mail resulted in $7.26 in sales *Based on average ticket of $35 BOGO 50% OFF $5OFF $15 $8 OFFTwo Adult Entrees

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