SERVICE RETAILER CONQUERS ADVERTISING EFFICACY CHALLENGE You’re a global retailer with over 11,000 stores. You made it through the Great Recession, beating the odds and sustaining your revenue growth. But your same-store growth has struggled. You question your marketing strategy. Is it a better ROI to have local market exposure or are national placements more cost-effective? That’s where Revenue Analytics comes in. We analyze 150 million customer transactions correlated with 160,000 ad spots across the country to determine the quantity and quality of the results. We determine that both ad strategies drive volume; however, the national campaign is much more effective in creating a loyal customer base that is more likely to purchase additional products. Half of all ads are wasted

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