PROGRAMMATIC PRICING FOR NATIONAL TV Media advertising is your sweet spot. You’re a multibillion- dollar media company with vast experience in the buying and selling of advertising. You launch the company to rave reviews. Advertisers can now directly target people likely to be in the market for their product or service —not just broad age and gender demographics. Armed with this game-changing concept, you’ve reinvented how ad impressions are bought and sold. But trends clearly show consumer content consumption is changing from a small number of broadcast options to unlimited channels, feeds, and websites. Audiences also are more fragmented than ever; the standard demographics don’t accurately reflect customer buying behaviors or buying demand for TV spots. You hire Revenue Anal

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