Cambia Health Solutions implemented Tealium’s Private Cloud and CDP to unify patient data across digital properties, ensuring HIPAA compliance and preventing PHI from reaching third-party vendors. By centralizing online and offline data in real time, Cambia built an organization-wide data foundation, improving data security, personalization, and patient engagement. The clean, consented data was integrated into marketing and analytics tools, enhancing insights across patient touchpoints. This reduced manual data processing costs while delivering a better healthcare experience through real-time, privacy-compliant data activation.

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