Using Big Data to Transform Your Customer's Travel ExperienceTable Of Contents INTRODUCTION SMART DATA VS. BIG DATA PERSONALIZATION AND ENGAGEMENT DATA ANALYTICS COLLECTING REAL-TIME DATA THE CHALLENGES WITH REAL-TIME DATA HOW TRAVEL COMPANIES HANDLE REAL-TIME DATA CHALLENGES BENEFITS OF PROPER DATA ANALYTICS WITH MORE DATA COMES MORE RISK DATA RISK MANAGEMENT INTEGRATING A STREAMING ETL WHY INTEGRATE.IO IS THE SAFEST WAY TO TRANSFER YOUR DATA 1 2 3 4 5 6 7 8 9 10 11 12 2"Data is the new oil," said one of the world's leading experts on digital transformation. The power of data can be seen everywhere- from social media sites like Facebook and Twitter to eCommerce websites like Amazon and Walmart to airlines such as United Airlines or Delta Air Lines. These companies know that

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