Case Study | Mobile Commerce SeatGeek partners with Liftoff to run MoPub Native Ads, increases event ticket purchases by 12.7% Challenge In 2014, SeatGeek partnered with leading mobile app marketing platform Liftoff , to help acquire new user registrations and drive additional event ticket purchases. The Solution SeatGeek and Liftoff worked together to find new opportunities that would increase new user registrations and event ticket purchases within the SeatGeek app. Knowing that consumers spend more time in mobile apps, SeatGeek and Liftoff chose to reach these people through native ads in the MoPub Marketplace. By leveraging the same creative assets used in other campaigns, such as images, headlines and ad copy, Liftoff was able to get the SeatGeek native ad campaign up and

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