How The Fascination Built a Shoppable Direct to Consumer Marketplace “We got 50 brands up and running fast, then optimized our approach with each” - Matt Hayes, Co-Founder and COO 40+ Categories Launched 80+ Brands Onboarded 12,000+ SKUs dropshipped <1 Week to List a New Brand 1 THE FASCINATION CUSTOMER STORY Who Is The Fascination? Cutting through the clutter is what The Fascination is all about. They thoughtfully seek out and review brands and products they love, then share those brands’ stories and product reviews with customers – all in one seamless online experience. At The Fascination, customers can spend time discovering, exploring, and shopping a variety of brands and their products for every aspect of their lives.2 THE FASCINATION CUSTOMER STORY The Goal: Create a Shoppable

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