Search and social advertising to expand an established western wear and equestrian apparel company into an international fashion leader
Search and social advertising to expand an established western wear and equestrian apparel company into an international fashion leader
2 PagesBACKGROUND Ariat was founded with the simple objective: To create the most advanced performance footwear and apparel for the world’s top equestrian athletes. Founded in 1993, Ariat founders set out revolutionize the tradition stiff, heavy, hard on your feet boots. They took their innovative approach to equestrian boots and applied it to western apparel, delivering the highest-quality, authentic Western and English footwear and apparel. CHALLENGE While existing Ariat customers know the brand for it’s exceptionally high quality equestrian footwear and apparel, it is difficult to grow business outside of that space and become looked at as a fashion-thinking brand that are designed for everyday use and not only equestrian riding. Digital Advertising and pay-per-click (PPC) channels have
